Creating Business Impact from Ideation to Operation

March 30, 2017
Boston, MA
Fidelity Labs
Register Online

About the Summit

Join us for our 3rd annual, MITX DesignTech Summit, where we bring together industry leaders to discuss how design thinking and design principles are being applied within organizations to shape the culture, customer experience and drive innovation.

When design principles are applied to strategy and innovation the success rate for businesses dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute

During this full day summit, industry experts will tackle some of the toughest problems when it comes to implementing and working through Design Thinking methods including:  How do you go from theory to reality?  What methods are companies using to stay ahead and be competitive? How can your organization tap into a design mindset – where you’re no longer problem-focused, but solution focused?

Join us at our third DesignTech Summit on March 30th at Fidelity Labs.



Day 1
30 Mar 2017

Welcome Remarks

Stephen Turbek
Anthony Pannozzo

Opening Keynote: Designing Innovation Strategies from Startups to Fortune 500 Companies

Driving new innovative ideas inside a big company is riddled with challenges. However, simple techniques and approaches can be used to bust through corporate paradigms. Join Gene Han as he...
Read More
Gene Han

Entrepreneurial Proficiencies: Essential Tools for Designers and the Future of Work

Amidst rising uncertainty and a swiftly changing environment, creating and sustaining a meaningful connection with consumers is becoming an elusive task. To achieve continued success, companies can utilize the skillset and...
Read More
Shana Dressler

Interactive Session 1: Journey Mapping

Don’t be scared, it’s just a marker…Visual Systems Thinking (or drawing a Journey Map) combines two powerful instruments: storytelling and visualization. It allows you to reach a deeper and more...
Read More
Jason Goodwin

Interactive Session 2: Designing Futures

We all agree emerging technologies will be important to our business – but there can be a tendency to “wait and see” versus proactively exploring what they could mean for...
Read More
Matt Weiss
Katherine Londergan

Fidelity Labs Tour 1

Using a combination of good old-fashioned ingenuity, and innovation methodologies such as Design Thinking and Lean Startup, the Fidelity incubators take a customer-centric approach to problem solving, with a focus...
Read More
Jon Slote

Fidelity Labs Tour 2

Using a combination of good old-fashioned ingenuity, and innovation methodologies such as Design Thinking and Lean Startup, the Fidelity incubators take a customer-centric approach to problem solving, with a focus...
Read More
Jon Slote

The Future of Transportation in the 21st Century

The future of transportation is urban and multi-modal. Picture cities with one-tenth the cars! We’ll choose and move seamlessly using different types of transportation for each and every trip, with...
Read More
Robin Chase

Discovering Unmet Needs & New Solutions Through Participatory Design

As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human centered design. Teams can find their interactions with customers limited only to the early research...
Read More
Jen Briselli

Design Thinking & AI: How Machine Learning and Data Can Accelerate Innovation and Divergent Thinking

Innovation leads to a whole new world of creative possibilities, greater understanding of consumers, and brand experiences.  But how do we merge AI and design thinking to substantially accelerate the innovation process?...
Read More
Brian Colcord
Greg Vassallo
Joey Liu
Ben Elmore


Fidelity Labs
Fidelity Labs, 245 Summer Street, Boston MA 02210


Thank you to our fabulous sponsors!
As well, Mister latavius murray jersey. Musk made his name as a co head honcho of Paypal(Dow jones:PYPL) C.J. Prosise jersey, But has subsequently been tied in with perennial loss making firms such as Tesla and SolarCity(Pink sheets Sean Lee jersey,SCTY). You bet, His vast fortune is now being caused by his ability to sell shares of those same loss making firms to investors rather than his ability to create profitable firms devin mccourty jersey. Yesterday the profession made a nice rebound early in the session, Hoping Bernanke would come can provide relief jeremy lane jersey. That did not happen, But it illustrates how easy it could be for the market to climb off the canvass if a fraction of the trillions sloshing around on the sidelines thinks there is a chance to generate money Orlando Scandrick jersey. I wouldn’t force it today, But i’m not much of in panic mode either.