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2017 MITX DESIGNTECH SUMMIT
Creating Business Impact from Ideation to Operation
March 30, 2017
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Boston, MA
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Fidelity Labs
Register Online
About the Summit
Join us for our 3rd annual, MITX DesignTech Summit, where we bring together industry leaders to discuss how design thinking and design principles are being applied within organizations to shape the culture, customer experience and drive innovation.
When design principles are applied to strategy and innovation the success rate for businesses dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute
During this full day summit, industry experts will tackle some of the toughest problems when it comes to implementing and working through Design Thinking methods including: How do you go from theory to reality? What methods are companies using to stay ahead and be competitive? How can your organization tap into a design mindset – where you’re no longer problem-focused, but solution focused?
Join us at our third DesignTech Summit on March 30th at Fidelity Labs.
Speakers
Robin Chase
Co-founder and Former CEO, ZipcarShana Dressler
Executive Director, Google’s 30 WeeksBen Elmore
CEO, Twin TechnologiesJason Goodwin
Director of Global Innovation Practice & Enablement, LOFT: Lab of Forward of Thinking, Manulife/John HancockGene Han
Head of San Francisco Innovation Office & Vice President-Consumer IoT, TargetJoey Liu
Senior Research Engineer, Philips ResearchKatherine Londergan
Director - Business Design, IDEO
Anthony Pannozzo
Executive Creative Director, Frog Design
Tickets
Agenda
Day 1
30 Mar 2017
9:00 am -9:15 am
Welcome Remarks
Stephen Turbek
Anthony Pannozzo
9:15 am - 10:00 am
Opening Keynote: Designing Innovation Strategies from Startups to Fortune 500 Companies
Driving new innovative ideas inside a big company is riddled with challenges. However, simple techniques and approaches can be used to bust through corporate paradigms. Join Gene Han as he... Read More
Gene Han
10:00 am-10:45 am
Entrepreneurial Proficiencies: Essential Tools for Designers and the Future of Work
Amidst rising uncertainty and a swiftly changing environment, creating and sustaining a meaningful connection with consumers is becoming an elusive task. To achieve continued success, companies can utilize the skillset and... Read More
Shana Dressler
11:00 am-12:00 pm
Interactive Session 1: Journey Mapping
Don’t be scared, it’s just a marker…Visual Systems Thinking (or drawing a Journey Map) combines two powerful instruments: storytelling and visualization. It allows you to reach a deeper and more... Read More
Jason Goodwin
11:00 am-12:00 pm
Interactive Session 2: Designing Futures
We all agree emerging technologies will be important to our business – but there can be a tendency to “wait and see” versus proactively exploring what they could mean for... Read More
Matt Weiss
Katherine Londergan
11:15 am-11:45 am
Fidelity Labs Tour 1
Using a combination of good old-fashioned ingenuity, and innovation methodologies such as Design Thinking and Lean Startup, the Fidelity incubators take a customer-centric approach to problem solving, with a focus... Read More
Jon Slote
12:30 pm-1:00 pm
Fidelity Labs Tour 2
Using a combination of good old-fashioned ingenuity, and innovation methodologies such as Design Thinking and Lean Startup, the Fidelity incubators take a customer-centric approach to problem solving, with a focus... Read More
Jon Slote
1:00 pm-1:45 pm
The Future of Transportation in the 21st Century
The future of transportation is urban and multi-modal. Picture cities with one-tenth the cars! We’ll choose and move seamlessly using different types of transportation for each and every trip, with... Read More
Robin Chase
1:45 pm - 2:30 pm
Discovering Unmet Needs & New Solutions Through Participatory Design
As organizations embrace design-led innovation, they sometimes struggle to reap the full value of human centered design. Teams can find their interactions with customers limited only to the early research... Read More
Jen Briselli
2:30 pm-3:15 pm
Design Thinking & AI: How Machine Learning and Data Can Accelerate Innovation and Divergent Thinking
Innovation leads to a whole new world of creative possibilities, greater understanding of consumers, and brand experiences. But how do we merge AI and design thinking to substantially accelerate the innovation process?... Read More
Brian Colcord
Greg Vassallo
Joey Liu
Ben Elmore
Location
Fidelity LabsFidelity Labs, 245 Summer Street, Boston MA 02210
Sponsors
Thank you to our fabulous sponsors!