Greg Vassallo is a Principal User Experience Designer at Fidelity Investments, where he focuses on demystifying financial services and finding new ways to give customers super powers.
Greg’s 15-year career has spanned multiple industries, from media to medical devices. He’s worked with brands such as ESPN, Bloomberg, and Disney, helping them translate user value into business value.
He received a Master’s degree in Human-Computer Interaction from Carnegie Mellon, where his thesis involved designing tools for the NASA roboticists controlling Mars rovers.
One of his current passions is exploring emerging paradigms and tools used for prototyping Conversational UI, and empowering the design community to start experimenting in this space.