Jen Briselli

Managing Director, Experience Strategy & Design, Mad*Pow

Jen Briselli

Managing Director, Experience Strategy & Design, Mad*Pow

Biography

Jen’s first love was science, but while earning her physics degree she fell in love with the challenge of communicating and explaining even more than researching. She spent several years designing learning experiences as a physics teacher, and found her passion in that design process. She went on to study experience design, strategy, and service design as part of her Master of Design degree at Carnegie Mellon University.

She considers herself a strategist, storyteller, and an enabler, rather than a problem solver, because she dislikes framing every design opportunity as a problem to be solved. Jen’s design philosophy is less focused on solving people’s problems for them, and more on building the tools, environments, and circumstances that enable people to solve their own problems, and improve their own lives.

As the Managing Director of Experience Strategy & Design at Mad*Pow in Boston, Jen helps organizations use design to drive lasting change and empower others, building agency into the interactions between clients, their customers, and the channels that connect them.

When she’s not designing meaningful experiences for Mad*Pow clients or teaching service design and strategy to grad students at MassArt, you can find her baking vegan cookies, playing ice hockey, or seeing bands who play loud music with unintelligible lyrics.

Jen Briselli's Sessions