Joe Ranft is a UX strategist and coach, currently consulting with Nuveen Investments and serving as a UX mentor at the Startup Institute. Joe applies customer-centered innovation processes including Design Thinking, design sprints, and Agile to create digital experiences that solve real problems. He’s a hands-on UX and product strategist and coach and also adept at leading interactive and ecommerce teams in industries including financial services, travel and healthcare.
Joe has managed UX in a wide variety of roles, including that of a UX manager at Fidelity Investments, as a growth startup founder at Cinch Financial, as an interactive agency designer for iXL, and as a design consultant for numerous clients. While generating ideas for new products and their user experiences is exciting to Joe, he’s equally as well-versed in—and enthusiastic about—using customer-focused methods to make existing products exceptional.